New Lee jeans ads shot by ONTD's favourite photographer

Her grandfather, Elvis Presley, was an icon of the Fifties. Now Riley Keough appears to be channelling his legacy in a new campaign for Lee Jeans.

The new image, which forms part of the denim brand's new A Lee Don?t Lie campaign, was shot by top photographer Terry Richardson.

Lee Brand President, Gilles Laumonier, told MailOnline the company's mission was to capture candid images of its models, some of which cull up striking references to Miss Keough's grandfather.

Mr Laumonier said: 'We wanted the ad images to be honest and true to the copy as well as to the sentiment of this brand.'

The choice of photographer, he revealed, was integral to this.

'Working with Terry Richardson was the ultimate choice for us, his honest and often gritty style delivers unique portraiture which is precisely what we wanted,' he continued.

'We appreciate Terry?s trueness, in his approach to his work and the fact that he is very real.'



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Source: http://community.livejournal.com/ohnotheydidnt/58271407.html

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